Alyssa Nabors
Cynthia “Cindy” Skach
Paola Garza
For our Ethnography project we plan to study the “regular crowd” at the coffee shop called Sweet Eugene's.
Many cafes and coffee shops now offer free wireless internet to its patrons with the intention of enticing them to stay longer in the shop, and spend more money on drinks and food. By studying the regular patrons of this particular coffee shop, we hope to determine what other technological devices or services might be both helpful to the customer and profitable for the business as well as the culture of the coffee the shop.
For two hours every week, we will each visit the shop, noting the people we see, their interactions and how long they stay there. We also intend order coffee, or sandwiches, or other things students usually order at Eugene's. This will allow to better blend in and perhaps eventually be considered as “regulars.”
Quantitatively, we plan to count how many customers make purchases and leave, how many make one purchase and stay for a considerable period of time (an hour or more), and how many make multiple purchases over the course of a considerable period of time (an hour or more). Depending on the patterns that emerge, we also plan to keep track of how many people do different things like reading, working on their laptops and visiting. We also plan to see how many people we begin to recognize, and how many seem to be recognized by the staff as frequent customers.
Qualitatively, we would like to see if we are eventually recognized by the staff or if they remember what we purchase on a regular basis. We would also like to observe and report on the different interactions we see between the employees and the regulars.
To get more accurate data, we plan to each visit the shop individually. This way we can collect data over a larger span of time. We each also plan to visit the shop at similar times every week to better ensure we see the same employees and regulars. However, depending on our results we may change those times if we notice a pattern that requires us to stay later than usual or go earlier than usual. We want to understand the culture that Sweet Eugene's House of Java provides for its patrons and why so many students choose this coffee shop as their studying or just hanging out place of preference.
Paola Garza
For our Ethnography project we plan to study the “regular crowd” at the coffee shop called Sweet Eugene's.
Many cafes and coffee shops now offer free wireless internet to its patrons with the intention of enticing them to stay longer in the shop, and spend more money on drinks and food. By studying the regular patrons of this particular coffee shop, we hope to determine what other technological devices or services might be both helpful to the customer and profitable for the business as well as the culture of the coffee the shop.
For two hours every week, we will each visit the shop, noting the people we see, their interactions and how long they stay there. We also intend order coffee, or sandwiches, or other things students usually order at Eugene's. This will allow to better blend in and perhaps eventually be considered as “regulars.”
Quantitatively, we plan to count how many customers make purchases and leave, how many make one purchase and stay for a considerable period of time (an hour or more), and how many make multiple purchases over the course of a considerable period of time (an hour or more). Depending on the patterns that emerge, we also plan to keep track of how many people do different things like reading, working on their laptops and visiting. We also plan to see how many people we begin to recognize, and how many seem to be recognized by the staff as frequent customers.
Qualitatively, we would like to see if we are eventually recognized by the staff or if they remember what we purchase on a regular basis. We would also like to observe and report on the different interactions we see between the employees and the regulars.
To get more accurate data, we plan to each visit the shop individually. This way we can collect data over a larger span of time. We each also plan to visit the shop at similar times every week to better ensure we see the same employees and regulars. However, depending on our results we may change those times if we notice a pattern that requires us to stay later than usual or go earlier than usual. We want to understand the culture that Sweet Eugene's House of Java provides for its patrons and why so many students choose this coffee shop as their studying or just hanging out place of preference.
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