Chapter 1: Attractive Things Work Better
Emotional Design
Donald A. Norman
Summary: In this opening chapter, Norman exposes the idea that attractive things work better, like the title says. He claims when a device is aesthetically more attractive than another, but both share the same functionality, users will prefer to use and will rate higher the one that is more attractive. He also discusses the three level of processing: visceral, behavioral, and reflective.
Discussion: I really enjoyed reading about aesthetic design from Norman's point of view, since in The Design of Everyday Things he completely ignored and even made it seem irrelevant compared to usability. I was curious about this change, so I skimmed through the prologue and found that Norman states he has actually changed his mind and now understands how important the aesthetic part is.
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